For the last 4 years the entities Promálaga, Flanders Audiovisual Fund (VAF) and Slovak Audiovisual Fund have been working in cooperation with other European partners in the European Green Screen project, focused on sustainability in the audiovisual sector. More info
As a result of these 4 years of cooperation, the European project Green Screen has led to the Eureca pilot initiative, allowing us to develop this European Environmental Calculator that we are delighted to introduce! It consists of an online tool able to measure not only the carbon footprint but also the environmental impact of audiovisual productions, at a local, national and also European level.
Promálaga: Leadership of this pilot project, being responsible for ensuring the success of Eureca and coordinating all the activities to be accomplished through the cooperation of the three aforementioned entities.
VAF: experience with carbon calculators and its regional and international contacts (Pulse transition network for Culture, Youth and Media, Cineregio, EFAD, EFARN and many others).
Slovak Audiovisual Fund: Testing/evaluation, selecting AVP companies from Slovakia, implementing all local evaluation activities and communication and dissemination activities, ensuring the provision of updated information about the pilot action project.
is a public development agency created by the Málaga City Council that works in business promotion, entrepreneurship and innovation in the city of Malaga. Promálaga is committed to sustainability and has become a national pioneer entity in this field, positioning Malaga as an ideal city for sustainable film productions. More info
Promálaga, the Environmental Department of the Malaga City Council and the Malaga Film Office have worked jointly to create the Seal of Sustainable Production, which places the city of Malaga at the leading position in sustainable filming, not only at a national but also at an international level.
Malaga has become a reference in the audiovisual sector both for holding the Malaga Film Festival every year, considered the most important Film Festival in the Spanish language and for counting on an Environmental Advisory Centre that promotes sustainability, as well as for positioning itself as an ideal city for sustainable film productions”.
is one of the European frontrunners in the field of sustainable production: sustainable actions are a formal requirement within its financial support for creation. Clever choices in the field of transport, energy, catering, waste and material and pre and postproduction also result in financial benefits. More info
Its sustainability approach has been widened over the last few years. Initially, its focus was on the environmental impact of film and media productions through individual coaching of filmmakers. VAF recently started using the Sustainable Development Goals (SDG’s) of the United Nations as a moral compass. Its aim is to translate these SDG’s into specific and inspiring actions for the broad media sector, guiding and inspiring throughout the entire media chain: from school, script, production to screening in cinemas and festivals. Not all sustainable choices have a measurable impact (in CO2), but thanks to the SDG’s they become tangible.
Sustainability is a transversal theme that needs a new approach: adapted to the needs of the target group, with partners and stakeholders from other policy domains (like energy, circular economy, mobility, behaviour psychology ...). VAF strengthens its sustainable knowledge, tools and expertise and strives toward a more uniform approach at the EU level.
is the main public funding institution for the Slovak audiovisual culture and industry - and works directly with audiovisual companies, being very proactive in its stakeholder engagement at a national level. It has forged a close relationship with the Slovak Institute of Circular Economy (INCIEN), the Slovak Ministry of the Environment and the Institute for Environmental Policy. More info
Prior to the establishment of the Slovak Film Commission (SFC) and its involvement in the Green Screen project, industry awareness of environmental issues and good practices was very low and there is very little data on the carbon footprint of AVP. The first action within the SFC’s regional action plan is the creation of an accessible and user-friendly carbon calculator: a tool that can be adapted to the needs of the Slovak audiovisual sector and which will incorporate relevant support measures is a crucial step in the transition to sustainable filming. The identification of the needs of Slovak AVP companies by the SFC has informed the specification for Eureca.
The implementation of Eureca in Slovakia will be underpinned by a green filming memorandum (through which Slovak filmmakers will commit to environmental good practices in their workplace and try to motivate others to do the same) and a green filming guide. Together, these tools and resources will lay the foundation for the piloting of a green filming financial incentive scheme which will be funded by the Slovak Audiovisual Fund itself.